Operating marketplaces on a global communications network to connect buyers with sellers of goods and services; providing a searchable online advertising guide featuring the goods and services of others; promoting the sale of goods and services of others and providing access links to sellers through a global communications network; advertising services, namely, dissemination of advertising for others via a global communications network; consumer comparison shopping services; infomediary services, namely, facilitating transactions between buyers and sellers through providing buyers with information about sellers and their respective goods and services, consumer products, product availability, and discounts and promotions; providing a website featuring product features, ratings and reviews of the consumer goods of others in the field of general consumer goods for use by consumers; providing a website featuring business reviews of the consumer services of others in the field of general consumer goods; business services, namely, providing computer databases relating to consumer products and merchant business directory information regarding the purchase and sale of a wide variety of products and services of others