The mark consists of the design of a penguin with a black and white head and face, black arms, hands and hair, orange legs and beak, pink tongue, and blue and black pupils with the remainder of the eye colored white, wearing a red and white T-shirt that features the wording "C.H.A.S.E for Life" in a black, stylized font and a heart-shaped design of a woman caressing a baby completely drawn in pink but part of the woman's hair and the baby's single lock of hair drawn in yellow, blue and white shorts, and orange and white sneakers with white shoelaces.