The mark consists of the four words with minimal stylization. The "K" in the word "KEEP" is stylized. The lower portion of the "K" has minimal stylization, but the top diagonal of the "K" in the word "KEEP" is tapered and in the shape of an arc. The taper is at it's widest near the part of the "K" where the three lines intersect, and tapers off to a point at the same elevation and immediately to the left of the i in the word "iT". The arc of the diagonal portion of the "K" curves upward over the word "KEEP" and terminating at the point just left and the same elevation as the letter "i" in the word "iT', The arc curves in the direction of a crest as opposed to a trough. The first two words "KEEP iT" are above the two words "COVERED INC.", and the words "KEEP iT" as appears on the trademark are shorter in height than the lower two words "COVERED INC." Another letter that is stylized is the letter "E" which appears four times, twice in the word "KEEP" and Twice in the word "COVERED". The middle of the three horizontal lines of the "E's" are below the center line. The second line of the trademark "COVERED INC." the "INC." is rotated 90 degrees counter clockwise and is shorter in height, which since it is on it's side, might be called width, Any other stylization that isn't clear in this explanation should be visible on the specimen attached to this application.