The mark consists of four elements, (1) An emblem containing a close-up photograph of the founder holding a ladle of red pizza sauce. Above and behind the founder's head in red Pantone 485 C Whimsey font with each letter outlined in white with a black border and a black drop-shadow is the word "WHATA" with the text stretched and curved to form the top of an oval shape. Below and in front of the founder's head in red Pantone 485 C Whimsey font with each letter outlined in white with a black border and a black drop-shadow is the word "LOTTA" with the text stretched and curved to form the bottom of an oval shape. (2) To the right of the emblem is the word "Pizza" in Red Pantone 485 C underscored by an elongated yellow curved accent. The capital letter "P" is in Brush Flash font and is twice the height of the lowercase letters "izza"in Zurich BT Blackitalic font. (3) The elongated yellow curved accent begins under the curvature of the capital letter "P" at its widest portion which is approximately one-half the height of the portion of the vertical line of the "P" that is below the curvature of the "P". The thickness of the accent decreases as the accent progresses its length until terminating in a pointed tip under the lowercase letter "a" (4) the company slogan/tag line "BETTER TASTE…BETTER PRICE" appears in Blue Pantone 2758 C Gil Sans Ultra Bold font beginning at the left margin under the emblem (1 above) and ending under the tip of the yellow accent (3 above).