The mark consists of the words "Tortuga Bay" in all caps and bolded. The "o" in "Tortuga" is a turtle, outlined in black. It is facing the one o'clock position with yellow eyes and a compass on its back. The compass is yellow with black cones originating in the middle of the turtle's back (the middle of the compass) and extending out in four directions. Two of the cones are parallel to the turtle and two are perpendicular to it. There are small outlines of cones between the four solid cones, and where the cones meet at the base is a yellow square with a smaller black square tilted inside it. Underneath the turtle and the "T" in "Tortuga" is a wave-like, black line. To the right of the wave-like line and underneath the words "Tortuga Bay" are the words "Adventure Gear, LLC" in smaller type than the "Tortuga Bay" wording. All wording is black.