The mark consists of eleven words, "Mad as HELL Club A Healthy Dose of Ranting & Raving" in stylized form with caricatures of a male and female face; specifically the eleven word string reproduced in Gorilla Milkshake font, each word capitalized except for the second word "as" and eighth word "of" not capitalized, and the third word "HELL" in all caps, and using an "ampersand" as the tenth element in the string, along with original caricatures of raving male and female faces, their fists clenched, eyes wideset and mouths wide open. The ranting man holds his hands up to the sides of his face and five chunks of gray matter burst out of his skull and into the air above his head. The female ranter holds onto two of the nine serpent-like spikes of hair that grow from her skull. Each head is backed by a black square; the design is produced entirely in black and white.