The mark consists of a red circle inside of which appears the face of an old smiling cook in color white above the word DUX in white stylized letters. Below the red circle appears the word FESTY in stylized letters. The entire word has a dark blue borderline that follows the shape of the letters. To the left of the letter F and in the lower portion of the word FESTY there appears and additional dark blue shadow. The letter F is drawn in dark blue color on a white background; the letter E is drawn on a light blue background; the letter S is drawn on a pink background; the letter T is drawn on a yellow background; and the letter Y is drawn on a green background. All five letters appear in white color with light blue spots. Below the word FESTY appears the word CHOCK in stylized white letters, all bordered in color black. Between the black border and the letters there are brown and yellow spots.