The mark consists of a centrally-positioned black and white drawing of a cowboy riding a bucking horse, as in the nature of a rodeo event, with the cowboy's right hand on the horse reins and the cowboy's left hand extended upwards and holding a cowboy hat, directly above which are the words "THE SHOW", appearing horizontally in red, capitalized font, with the word "THE" in smaller capitalized font slanting upwards in a rightward diagonal direction and banded on the top and bottom by small red triangles, followed by the word "SHOW" in larger, bolded, red capitalized font, with the phrase "BIELER GOTT SCOMMES PRODUCTIONS" appearing at the bottom of the image in black, capitalized font, with the words "BIELER", "GOTT", and "SCOMMES" appearing horizontally above the word "PRODUCTIONS" and with the words "BIELER and GOTT" and "GOTT and SCOMMES" each separated by a black star, and with the word "PRODUCTIONS" appearing horizontally in larger, bolded capitalized font, and with alternating rays of blue and white radiating out from the middle of the cowboy drawing and extending to the edge of the image, with the overall image having the appearance of an old-fashioned carnival or fair poster.