The mark consists of the stylized word Excelerate with a capital E and the rest of the word in lower case. The letters gradually morph from sky blue to medium blue as read from left to right. One slash of the x continues downward and back up to the capital E and continues from the top of the capital E to slightly above the x to give the appearance of encircling the E. The broken circle changes shade to medium blue as it approaches the capital E. The leftmost side of the E forms ten horizontal jet streams, with the lower streams gradually becoming slightly longer than the upper streams and giving the appearance of quick movement to the right. Strategies for Success is shown in medium blue under the latter part of the word Ecelerate.