The mark consists of stylized upper case and lower case letters for the phrase "THE COOKIE STORE" which is arranged banner-style with the "THE" at a slanted angle to "COOKIE STORE". The letters "O" in the words "COOKIE STORE" are replaced and represented by three designs of cartoon cookie characters. Of note, the first cookie character wears a derby hat with the phrase "THE COOKIE STORE" and the third cookie character wears a baseball cap.