The mark consists of a background of a white oval with yellow and red shading, and the words "EL KIOSKO FRUTAS Y HELADOS INC.", in stylized lettering, with the term "EL KIOSKO" appearing in the top part of the oval with the lettering in black, but with the first "0" shown in the shape of a red cherry with white shading and with a green stem and the last "0" in the shape of an orange fruit in orange with black outlining and shading. Along the sides of the oval, an artistic rendition of an orange pineapple with yellow shading and green top and black outlining and a watermelon of red, black and green are shown on the left side of the mark, while on the right side of the oval, an artistic rendition of three white cups with red, yellow, and green contents are shown, with a white straw in the front-most cup. A horizontal black line with a black dot on each end appears below the wording "EL KIOSKO", with the wording "FRUTAS Y HELADOS INC." shown in smaller stylized green font appearing below the horizontal line. Irregular shaped black dots appear in the left and right portions of the oval. All of the aforementioned appears on an orange background with yellow shading.