The name Prideful Lock Services is written in bold gold capital letters which are outlined in black. Under the company name is a beige muscular thumb holding a beaded gold chain (similar to the ones army men use to hold their dog tags) that goes around the thumb and hangs at the bottom of the fist. From the chain itself hangs a gold padlock with two silver keys and the bottom of all that (more so on both sides of the padlock and keys) are the words your security is our priority which are written in gold.