Single platform computer software for tracking products and product packaging for use in the fields of: product authentication, tracking, brand monitoring and protection, to protect against counterfeiting, tampering, and diversion, and to ensure the genuineness of products:Computer hardware and software for tracking products and product packaging uniquely encoded for use in the field of product authentication and tracking, and brand monitoring and protection, to protect against counterfeiting, tampering and diversion, and to provide indications of the integrity of genuine products; Uniquely encoded products and product packaging containing programming useable for tracking products and product packaging in the fields of product authentication and tracking, brand monitoring and protection, and brand provider/consumer direct communication. To provide information concerning product and packaging: counterfeiting, tampering, diversion, and to integrity of genuine products

Providing strategic, single platform Brand and source authentication, protection, maintenance and operation services and systems that: facilitate Brand Sources to suppress counterfeits, reduce grey market diversion, and regain control of messages to consumers and processes; provide product Brand owners with powerful tools to circumvent destructive intermediaries and connect directly to consumers at the most critical points during the buying process and throughout the life of products; work for all Brands and for all products anywhere in the world, to provide Brands with real time interaction with any consumer, retailer, distributor, company, auditor or government official in possession of products and reduce the cost and increase effectiveness of anti-counterfeiting resources by an order of magnitude; and provide to interested parties visual confirmation of authentication or lack of same. Systems: include special indicia to be applied to each individual item or package, giving it a unique number encoded into a 2D barcode; mobile phone application or app, to be used by a company auditor, government inspector or consumer to scan or read the special indicia: and an information system that makes those components work together, including a network, back office programs, databases and communications infrastructure. Systems which help Brands fight back by leveraging the powerful, emerging brand attribute of authenticity that consumers want and that only Brands can define and deliver as a most important differentiator available to approach Brand protection from the perspecting of helping Brands effectively wield the power of authenticity. Anti-counterfeiting, anti-diversion, systems that provide consumer interaction solutions to offer multi-dimensional universality that satisfy every requirement and stakeholder in effective brand management: Special Indicia to be applied to any product or package in any industry at any point during the manufacturing process, providing a machine readable unique digital alphanumeric identification code. Systems to establish on demand, direct, real-time communication links through smartphones between all individual consumers (and other interested individuals) to any number of branded product companies. Systems providing single platform solutions which can deliver any and all serialization-based applications including tamper-proof mobile marketing, product authentication, authorized dealer authentication (both online and bricks and mortar), diversion control, operational track and trace, and life cycle management. System's with multifunction platforms providing a common tool and language for each of the Brand company's organization departments including marketing, sales, legal, manufacturing, operations, and senior general management. System's with universal interfaces and licensing concepts allowing easy and cooperative participation of current suppliers of marking, labeling, barcode scanning, data systems, smartphones and wireless carrier services

Tracking services for anti-counterfeiting of products and product packaging in the field of product authentication, brand monitoring and protection, and brand provider/consumer direct communication by utilizing unique encodes containing programming embedded on the products and product packaging; Providing anti-counterfeiting and tracking information concerning product and packaging to protect against counterfeiting, tampering, diversion, and to ensure integrity of genuine products