Printed matter, namely, books, guides, newsletters, magazines, reports, journals and technical instruction manuals dealing primarily with one or more of the following subjects: photography, graphic design, video and audio production, technical and business-related Enterprise Resource Planning (ERP) systems topics, and the design, development, implementation, support, management, and/or use of information technology; BUT EXCLUDING ALL OF THE FOLLOWING: books, guides, newsletters, magazines, reports and other printed publications dealing primarily with or used primarily for on-line or other types of travel reservations, travel arrangements, travel accommodations, travel bookings, travel management or travel administration, the reservation and booking of travel arrangements, the making of reservations and booking for transportation, travel, lodging, entertainment, auto leasing or travel services, and travel agency operations and travel agency management, information, photographs and graphics in the field of weather for use primarily by weather presenters, forecasters and professionals, global positioning systems, the providing of comprehensive monitoring of media outlets, instruction on ethical sales techniques, children's books, children's games, children's educational materials, children's entertainment, children's learning activities, and films and images for children, managing the lessons, achievements, developments, observations, activities and reports of children, the processing, rating and coding of insurance policies, measurement systems for use in quality control and manufacturing, in vitro experiments in the pharmaceutical industry, dive computers, and digital loud speaker management systems