advertising agencies, namely promoting the goods and services of pharmaceutical manufacturers and distributors, health care providers, health insurance underwriters and administrators, preferred provider plans, health carerelated professional associations, medical research companies, and other producers and providers of health care-related goods and services through the preparation and distribution of printed, audio, computer based, and video promotional materials and by rendering sales promotion and marketing advice; consultation in the field of advertising and marketing of health care-related goods and services; health care utilization services, namely, promoting compliance by health care patients with prescribed medication and treatment; recruitment of persons to serve as subjects in medical research studies; telemarketing services in the health care field; organizing, managing, and promoting for others professional business meetings in the health care field; public relations services in the health care field and marketing services for providers of health care-related goods and services, namely, brand naming, brand development, creation of brand identity, brand graphics, and brand licensing