products and services relating to its financial, insurance, investment, educational, pre and post retirement planning, agency certification, marketing, research and leadership advice whereby the four elements of service, credibility, integrity and profitability (S-C-I-P) have been applied to in order to classify, identify and brand such goods, products and services as those of the Applicant and to certify that any such goods, products and services have adopted the process of S-C-I-P to distinguish said good, products and services, for consumers, customers, insurance agents, financial agents and financial planners that utilize said good, products and services