advertising and business services; namely, the creation, compilation and dissemination of written communications relating to the services provided by lenders and guarantors, of student lending and financial assistance; business services providing lenders and guarantors with information and guidance in the management and undertaking of student lending and financial assistance; and, providing information in the field of financial aid and assistance to the financial aid and assistance and student lending community, through direct assistance, print and other media, audio visual programs, and a global computer network