Promoting the services of others by providing a hypertext link to a portal like website of another featuring information in the fields of customer relationship marketing programs, business to business incentive programs and employee based performance, involvement, and recognition programs; business consultation in the fields of motivation and performance improvement programs, customer acquisition and retention programs, dealer, distributor and installer programs; promoting, conducting and administering motivation and performance improvement award programs; creating corporate identity programs for others; creating merchandising materials for others; business development services, namely, providing startup and continuing support for businesses of others through the development, implementation and administration of consumer and business loyalty programs and performance improvement programs; business management consultation services, namely, developing consumer and business relationship management strategies and programs in the fields of consumer and business loyalty and developing performance improvement programs in the fields of sales, marketing, and operations; promoting, conducting and administering management and employee performance award programs for others; promoting the goods and services of others through the provision and redemption of awards and the use of electronic award access cards received in connection with incentive award programs, the distribution of catalogs and printed material; and administering incentive programs for businesses