Providing temporary use of on-line non-downloadable software to independently owned radio station subscribers which gives such subscribers the tools to create or enhance web sites; create and utilize calendaring systems; develop customer and vendor information databases; access in real time subscriber developed databases; merge and print mailing labels, directories and lists from subscriber developed databases; prepare and send mass emails; format on-line applications for receiving and tracking contest entries; organize and enhance contest and promotion efforts; provided end-user information via the world wide web