banking services, trust services, namely, investment and trust company services, asset management services, financial planning services, insurance brokerage, insurance underwriting services for all types of insurance, financial investment in the fields of securities, real estate and annuities, financial instruments, securities brokerage services, consumer lending services, excluding, for all of the foregoing services, the provision and issuance of cards bearing the mark, including, but limited to, payment cards, prepaid cards, credit cards, charge cards, stored value prepaid cards, debit cards, bank cards, telephone calling cards and magnetic encoded cards