consulting services in the field of using recognized hidden digital codes in or on physical objects, namely, tangible products, packaging, labeling, advertising, documents, identification, value and security certificates and papers, event admissions and tickets, photographs and art work and of using recognized hidden digital codes in or on electronic objects, namely, electronic audio, video and digital signals, stored electronic files and data, CDs and DVDs, in connection with inspection and generating reports, obtaining data, and authenticating and tracking such objects, and in the field of placing hidden digital codes and reading hidden digital codes in or on such objects; and providing an online computer database in the field of using hidden digital codes to manage information for counterfeit deterrence and brand protection of such objects, namely, to manage information for determining authenticity of objects, for detecting alteration of objects, for discerning copies from originals, for preventing unauthorized alteration or reproduction of objects, for tracking and tracing an object through its distribution chain, for identifying the source of objects, and for identifying the objects