organization, operation, management and supervision of on-line sales promotional, incentive and loyalty schemes for others to improve the acquisition, retention, and loyalty of their employees, customers, and partners; administration of incentive award and loyalty programs for others to improve the acquisition, retention, and loyalty of their employees, customers, and partners; providing information on marketing, sales promotional, incentive award and customer, employee, and partner loyalty and retention programs via a global computer network; conducting employee incentive award programs to promote employee performance; conducting consumer and business incentive award and loyalty programs to promote the purchasing of goods and services of others and to promote traffic to and use of others' web sites on the global computer network; promoting the goods and services of others through the administration of employee incentive award and loyalty programs for businesses; promoting the goods and services of others through incentive, affiliate, loyalty and partnership programs and through the administration of an on-line business program and award program designed to enable businesses to improve the acquisition, retention, and loyalty of their employees, customers, and partners; designing and administering direct marketing programs to enable businesses to improve the acquisition, retention, and loyalty of their employees, customers, and partners; providing a proprietary web site to subscribers or participants in one or more incentive-based promotions, customer loyalty or employee incentive programs, featuring real-time account information transmitted via the Internet or the extranet or intranet of businesses; providing information relating to incentive-based promotions, consumer loyalty or employee incentive programs, in the form of links to sites of business partners or clients