bringing together, for the benefit of others, of a variety of goods and services enabling customers to conveniently view and purchase those goods and/or order such services; the bringing together, for the benefit of others, of a variety of goods and services, through a general merchandise Internet web site, a general merchandise catalogue, newspaper, magazine or brochure by mail order and/or a television shopping channel, enabling customers to conveniently view and purchase those goods or order such services, by means of telecommunications, including ordering such goods/services by an Internet-enabled phone, excluding from all of the foregoing, providing services to customers in the fields of insurance, financial and investment and advisory services to customers in the field of wealth management, accumulation and preservation planning