PROMOTING THE GOODS AND SERVICES OF OTHERS BY ARRANGING FOR SPONSORS TO AFFILIATE THEIR GOODS AND SERVICES WITH FOOTBALL GAMES, SOCCER GAMES, BASEBALL GAMES, BASKETBALL GAMES, MOTOR SPORTS RACES, GOLF MATCHES, TENNIS MATCHES, MUSICAL AND DRAMATIC ENTERTAINMENT PERFORMANCES, SHOPPING MALL EVENTS, FAIRS AND FESTIVALS; PROMOTING THE GOODS AND SERVICES OF OTHERS BY PROVIDING HYPERTEXT LINKS TO THE WEB SITES OF OTHERS; PROMOTING THE GOODS AND SERVICES OF OTHERS BY PROVIDING A WEB SITE AT WHICH USERS CAN LINK TO ADVERTISING, FREE SAMPLE, DISCOUNT COUPON AND GIVEAWAY OFFERS; PROMOTING THE GOODS AND SERVICES OF OTHERS BY PREPARING AND DISTRIBUTING PRINTED MATERIALS AND PROMOTIONAL CONTESTS; PROMOTING THE GOODS AND SERVICES OF OTHERS BY DISTRIBUTING AUDIO AND AUDIO-VISUAL PROMOTIONAL MATERIALS; ADVERTISING AGENCIES, NAMELY, PROMOTING THE GOODS AND SERVICES OF OTHERS BY RENDERING SALES PROMOTION ADVICE; PROMOTING THE GOODS AND SERVICES OF OTHERS BY PRODUCING AND DISTRIBUTING DISCOUNT COUPONS; PROMOTING THE GOODS AND SERVICES OF OTHERS BY DISTRIBUTING PRODUCT SAMPLES; PROMOTING THE GOODS AND SERVICES OF OTHERS PLACING ADVERTISEMENTS IN PRINT AND BROADCAST MEDIA; PROMOTING THE GOODS AND SERVICES OF OTHERS BY IDENTIFYING PREFERRED POTENTIAL CONSUMERS AND HOUSEHOLDS FOR RECEIVING TARGETED DISTRIBUTION OF PRINTED, AUDIO AND AUDIO-VISUAL ADVERTISING, SAMPLE GOODS AND DISCOUNT COUPONS