The mark consists of the word "digital" in stylized lower case letters above the letter "PIC" in capitalized stylized letters. The word "digital" and the letters "PIC" are partially surrounded by a semi-circular shaped design, which is purple in color. To the right of the "digital PIC" element of the mark is a design element consisting of a square shape created by a black lined border rotated so that the two corners are aligned horizontally, and the other two are aligned vertically, within which there are three quadrilateral shapes of equal size, one green in color, one blue in color and one red in color. The words "Applied Science Fiction" in upper and lower case stylized letters are centered below the "digital PIC" design element. Color is claimed as a feature of the mark.