Promotion and marketing of British Columbia as a tourism destination; collecting, evaluating and disseminating information on tourism market trends, employment, programs and activities and on availability and suitability of infrastructure and of services that support tourism activities; provision of tourism information for British Columbia; transportation reservation services; reservation services for local attractions in British Columbia, namely shows, entertainment events, sight seeing tours, sports, spas and wellness centers and outdoor adventure tours; enhancing professionalism and facilitating the creation of jobs in the tourism industry through educational services, namely training services for the tourism and hospitality industry; accommodation reservation services, namely making hotel, motel inn, resort, lodge, bed and breakfast, camp ground, recreational vehicle park and houseboat reservations for others; encouraging enhancement of standards of tourist accommodation, facilities, services an amenities through an accreditation program