DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES; DEVELOPING PROMOTIONAL CAMPAIGNS FOR SHOPPING MALL TENANTS IN THE NATURE OF MOTIVATING INCREASED MALL TRAFFIC AND SALES; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, THE DISTRIBUTION OF PRINTED AND ELECTRONIC MATERIALS AND THE PREPARATION OF ADVERTISEMENTS IN PRINTED AND ELECTRONIC MATERIALS;[ CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH;] PROMOTING PUBLIC AWARENESS OF THE NEED FOR COMMUNITY OUTREACH INITIATIVES AND VOLUNTEERS THEREFORE; PROVIDING INFORMATION SERVICES IN THE NATURE OF A SHOPPERS' GUIDE; [CONDUCTING EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE ON-THE-JOB QUALITY AND PRODUCTIVITY THROUGH SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND COMMUNITY SERVICE;] ISSUING GIFT CERTIFICATES WHICH MAY THEN BE REDEEMED FOR GOODS OR SERVICES; ON-LINE PROMOTIONAL SERVICES, namely, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS, DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES, PROMOTIONAL CAMPAIGNS FOR SHOPPING MALL TENANTS IN THE NATURE OF MOTIVATING INCREASED MALL TRAFFIC AND SALES; [ON-LINE PROMOTION OF THE GOODS AND SERVICES OF OTHERS THROUGH AS [SHOPPING REWARDS PROGRAM,] THE DISTRIBUTION OF PRINTED AND ELECTRONIC MATERIALS AND THE PREPARATION OF ADVERTISEMENTS IN PRINTED AND ELECTRONIC MATERIALS; ON-LINE MARKETING RESEARCH SERVICES, NAMELY, CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH;] ON-LINE INFORMATIONAL SERVICES IN THE NATURE OF A SHOPPERS' GUIDE; ON-LINE INFORMATION SERVICES REGARDING GIFT CERTIFICATES WHICH MAY THEN BE REDEEMED FOR GOODS OR SERVICES

LEASING OF SHOPPING MALL SPACE AND ON-LINE INFORMATION SERVICES IN CONNECTION THEREWITH; SHOPPING CENTER SERVICES AND ON-LINE INFORMATION SERVICES IN CONNECTION THEREWITH; CHARITABLE FUND-RAISING SERVICES AND ON-LINE INFORMATION SERVICES IN CONNECTION THEREWITH; ON-LINE CHARITABLE FUND-RAISING SERVICES AND ON-LINE INFORMATIONAL SERVICES IN CONNECTION THEREWITH