Electronic animal confinement systems; electronic animal training systems comprised of hand-held transmitters and receivers worn by animals to activate a positive or negative reinforcement; electronic animal training devices; and instructional videotapes and manuals distributed with electronic animal confinement systems, electronic animal training systems, and electronic animal training devices; animal training collars, namely electronic bark control collars to activate a negative reinforcement in response to a dog bark and instructional videotapes and manuals distributed with animal training collars; franchising, namely offering technical assistance in the establishment and/or operation of franchises in the field of animal trainingservices and animal training equipments sales, retail stores featuring animal training equipment, and wholesale distributorships featuring animal training equipment; installation of electronic animal confinement and containment systems; and animal training services