Emergency medical assistance in the nature of personal emergency information and notification services, namely, providing prompt personal emergency information of a subscriber of said services to individuals or emergency personnel responding to an emergency of the subscriber, such information relating to the subscriber's identification, medical history, insurance, and other personal information useful or necessary in caring for the subscriber; and emergency medical assistance in the nature of contacting individual(s) designated by the subscriber in the event of an emergency and providing those individual(s) with predetermined instructions prepared by the subscriber