Provide information technology solutions, information technology infrastructure, computer network-based connectivity, communication, e-commerce, database technology, information and consulting services to the vision care industry Create information and transaction linkages between eye care providers, manufacturers, distributors, insurers and patients including the electronic enablement of vision care services Enable e-commerce product ordering for eye care and ophthalmic products including contact lenses, eyeglasses, spectacles, contact lens solutions, eye care solutions, eye drops, ophthalmic solutions, vision accessories, ophthalmic instruments and equipment