Retail store services and on-line retail store services featuring convenience stores items and general consumer goods, department store services, computerized on-line ordering services and on-line wholesale distributorship featuring general consumer goods; dissemination of advertising for others via an on-line electronic communications network; providing an on-line computer database in the field of business to business guidance for merchandise and services; shoppers' guide information; computerized database aggregation, integration and management services for others; on-line trading services in which sellers post items to be auctioned and buyers bid on such items electronically; providing classified advertising for others via the global computer information network; promoting hotel, airline, car rental and time share services by means of an incentive award program; promoting the goods and services of others through a consumer loyalty program offering rewards, namely, a frequent traveler program as an incentive for repeat and regular customers; club membership association services, namely discount buying club membership services featuring general consumer goods and services by means of live events, mailed information, and product reviews on-line directory of services to help locate people, places, organizations, land and wireless phone numbers, network home pages, and electronic mail addresses, electronic auctioning services via computer; auctioneering; providing information in the fields of recruitment, employment, employment advertising, employment related issues, management related issues, payroll processing careers, lifestyle, resume creations, resume transmittal and response thereto and resume matching services