PRINTED PUBLICATIONS IN THE NATURE OF DIRECTORIES, BROCHURES, PRODUCT CATALOGS, POSTERS, ADVERTISING WORKBOOKS, ANNOUNCEMENTS AND NEWSLETTERS CONTAINING INFORMATION OF INTEREST TO THE FLORIST AND GIFT TRADE

CONDUCTING A COMPUTERIZED CLEARING HOUSE, BOTH DOMESTICALLY AND INTERNATIONALLY, FOR THE EXCHANGE OF ELECTRONICALLY TRANSMITTED MESSAGES, PURCHASE ORDERS AND DELIVERY ORDERS FOR FLOWERS, FLORAL ARRANGEMENTS, PLANTS, FRUIT, GIFT ORDERS AND FLORISTS' PRODUCTS; PROVIDING TECHNICAL ASSISTANCE IN THE DEVELOPMENT AND OPERATION OF THEIR BUSINESSES; DISSEMINATING ADVERTISING AND PROMOTIONAL LITERATURE FOR USE BY FLORISTS; CONDUCTING ADVERTISING CAMPAIGNS TO PROMOTE THE SALE OF GIFTS, FLOWERS, PLANTS AND FLORAL DISPLAYS FOR OTHERS; ASSISTING FLORISTS IN THE DOMESTIC AND INTERNATIONAL TRANSMISSION OF FLOWERS, FLORAL ARRANGEMENTS, PLANTS, FRUIT AND GIFT ORDERS BY PROVIDING ADVERTISING AND MARKETING CONSULTING SERVICES; TELEPHONE ANSWERING SERVICES RENDERED TO RETAIL BUSINESSES TO FACILITATE THE ORDERING OF FLOWERS AND GIFTS; MAIL ORDER SERVICES FEATURING GIFTS AND FLORAL ARRANGEMENTS AVAILABLE VIA TELEPHONE AND GLOBAL COMPUTER NETWORK; DISTRIBUTORSHIP SERVICES IN THE FIELD OF FRESH CUT FLOWERS; PROVIDING A WEBSITE FOR RETAIL BUSINESSES TO SEND AND RECEIVE FLORAL AND GIFT ORDERS AND MESSAGES WORLDWIDE