retail and on-line gift shop services; retail and on-line retail services featuring books,[ videos, tapes] and other published, printed and pre-recorded works in the fields of the arts and humanities

[Promoting public awareness of the importance of the arts and humanities; promoting public awareness of the need for an international standard for describing art, antiques and antiquities through the creation of a uniform system for the classification of arts; promoting public awareness of the importance of the conservation and preservation of works of arts and cultural properties;] archaeological services, namely, arranging and conducting archaeological field projects and managing archaeological sites; restaurant services[; association services, namely, promoting the interests of museum patrons and members]