Computer services, namely, providing an online website on a global computer network for conducting realtime merchandising transactions between customers and wholesalers or manufacturers of shoes, apparel and accessories; computer services, namely, providing a search engine feature on an online realtime, interactive database interface on a global computer network that allows the viewing of shoes or apparel items and retrieval of shoe and apparel information; computer services, namely, a dynamic database feature on an online realtime interactive database interface, on a global computer network, capable of generating a variety of possible configurations and constructions of shoes and apparel items that allows a user of a website interfacing to the dynamic database feature via the global computer network to configure a custom or semi-custom shoe or apparel item; computer services, namely, a transaction between customers or retailers and wholesalers or manufacturers of shoes and apparel items; and computer services, namely, providing multiple-user access to computer networks for the design, selection, creation or ordering of custom and semi-custom shoes and apparel items.