computerized on-line retail services in the fields of general merchandise, consumer products and gifts; on-line retail store services featuring general merchandise, consumer products and gifts; retail store services available through global computer and communications networks featuring general merchandise, consumer products and gifts; providing an on-line searchable ordering guide for the purchase of goods and services of others; promoting the sale of goods and services of others through the distribution of discount certificates, discount cards and/or coupons; shoppers' guide information; product merchandising; promoting the goods and services of others through the distribution of advertising and promotional materials via a global computer network; and sale and rental of advertising time and space