Enabling or facilitating e-commerce transactions by providing communication, application launch, collaboration, and sharing functionality among groups of remote Internet users; Identifying potential e-commerce sales opportunities by determining and comparing resources among individual peers of a group of remote Internet users; Enabling or facilitating e-commerce transactions by individually inviting a user to purchase digital rights or objects on-line based on such identified potential sales; and encouraging e-commerce transactions by enabling and transmitting personal endorsements of selected digital rights or objects from an existing owner to a selected peer among a group of two or more Internet users