Processing of direct marketing of products and services over the Internet; dissemination of advertising matter; providing information to businesses and consumers about the goods and services of others; computerized on-line ordering services in the field of general merchandise; computerized catalog and mail order catalog services featuring general merchandise; retail and wholesale general merchandise store services via on-line electronic communications featuring a wide variety of business, household and personal goods; computerized on-line query of goods and services in the field of direct merchandise and marketing venues over