licensees in association with advertising wares/services relating to selling/giving away memberships in affiliated Web Communities, Loyalty Reward programs, discount programs, business member programs, consumer member programs, business to business programs and advertising/marketing programs Services intended include advertising/marketing programs, issuance of membership cards, Loyalty reward points and vouchers of value Advertising and Promotion of the sale of goods and services of Applicant and others through loyalty reward programs consisting of issuance of reward point credits for purchases of goods and services from participating sellers Reward Awards can be redeemed by holder at participating merchants and service providers Goods are intended to include caps, T-shirts, promotional items including mugs, pens, pencils, key chains, note pads, magnetic cards and mouse pads