Direct mail advertising; targeted advertising; advertising agencies; agencies for the sale of advertising time and space; preparation and dissemination of advertising for others via a global computer network; rental of advertising space; dissemination of advertising matter; promoting the goods and services of others through the distribution of advertising and promotional materials via a global computer network; market research services, namely, compiling, evaluating and disseminating information and data relating to global computer network users and web sites, and the use and effect of advertising on global computer networks; administration of incentive award programs regarding consumer inducements to watch advertisements concerning the goods and services of others; and developing and conducting marketing studies to evaluate the nature and effectiveness of advertising via a global computer network; providing an on-line computer database in the field of advertising and gathering and dissemination of information in the fields of advertising