On-line retail store services; computerized ordering and on-line retail distributorship services featuring general merchandise and general consumer goods; providing an on-line searchable database for ordering goods and on-line retail services of others featuring general merchandise and general consumer goods; the dissemination of advertising for others via an on-line electronic communications network; providing an on-line searchable shopper's guide for locating, organizing and presenting goods and services of others; on-line retail department store services