promoting the goods of web site owners, namely dissemination of advertising of others on the global computer network by utilizing an embedded technology that integrates into web content the mechanisms for online retailing and advertising by integrating advertisements into the editorial content of web pages, and business management services, namely administration services for on-line business retailers, namely, providing sales volume and transactional status tracking, providing tracking, reporting, performance reports, purchase order processing, customer assistance, financial information processing and status of on-line retail transactions via a global computer network