Computer services, namely, providing gift certificates to individuals and companies via a computer network which would allow them to redeem or sell gift certificates at a specified web site; computer services, namely, providing merchants on a global computer network with private label electronic and physical gift certificates that can be purchased and redeemed at the merchant’ s web sites; computer services, namely, providing the means for recipients of electronic gift certificates to make purchases of a wide variety of goods and services via a global computer network