Promoting the goods and services of others by placing advertisements in direct mail catalogs and flyers and in an electronic site accessed through a global computer information network; on-line ordering services featuring and facilitating the delivery of liquor, wine, beer, champagne, and other spirits via direct mail and local and global computer networks; and on-line and direct mail gift delivery services featuring liquor, wine, beer, champagne and other spirits and gift baskets via catalogs, flyers and local and global computer networks