Providing access to on-line retail stores operated by others featuring health and beauty products, home and garden products, apparel, gifts and flowers, electronics, automotive products, office and business products, and food and wine; promoting the goods and services of others by preparing and placing advertisements and product information in an electronic format accessed on sites via a global computer network; promoting the goods and services of others by preparing and placing television commercials; promoting the sale of the goods and services of others through the administration of a membership card service that offers product and service discounts; promoting the goods and services of others through the administration of an incentive award program that offers purchase points for credit card use; promoting the goods and services of others through the administration of an incentive award program that offers purchase points for customer purchases made through the program; promoting the goods and services of others by the distribution of printed material and promotional contests; and processing customer orders for the goods and services of others made through the membership card service and incentive award program