Brand ID Summary - Enable-IT Core identity Contribution to clients-- Challenging companies to reinvent and leapfrog their own business by taking on digital opportunities Enabling companies with digital technologies, and keeping them on the cutting edge Organizational competencies-- Dynamic, challenging, competitive, capable to resolve any issue, creating strategic leverage for the future Product-- The ultimate product are the measurable benefits realized by the client Customer relationship-- Challenging, provoking, keeping the client alert Extended identity Product scope-- Enabling companies with new methodologies and technologies in the areas of-- - business information system solutions, - web presence/e-commerce, and - communications technologies Fundamentally changing the ways they view themselves and do business Product and Organization Attributes-- Challenging traditional strategic planning through perpetual disruptive digital strategies Aggressive, powerful, innovative solutions -- cutting edge, forward thinking, though proven and reliable Quality/Value-- Thinking digitally Supporting clients into a position of sustained leadership Creating new revenue streams in the digital-age-marketplace Thought leadership, depth of knowledge, permanent effort to achieve excellence Users-- Challenged industry/niche leaders, followers-challengers, aggressive new entrants -- companies entering the digital marketplace CEOs, CTOs and CIOs Personality-- Digital technology wizard, IT enthusiast, creative visionary thinker Value Proposition Functional Benefits-- Disrupting companies' current management practices Unleashing their internal forces to position them at the forefront of their industry's digital marketplace Preemptively dominating new or redefined markets Emotional Benefits-- Excitement, enthusiasm, and a healthy doze of fear doing business is again an adventure and fun Self-expressive benefits-- Leaders who dare to challenge the rules and turn the market upside-down work with E-IT Thought leaders to be remembered for revolutionizing the market rely on E-IT