The mark consists of EH_ _ _W where the "_ _ _" designation represents a series of realistic representations or illustrations of a variety of objects, seen when the mark is displayed on Applicant's web site on the global communications network; different images of those objects are automatically inserted into the place-holder location in the mark, in a dynamic, interactive and context-senstive manner, and the appearance of the variety of object images as an integral part of the mark is one of the distinctive characteristics of the mark. (That is, "_ _ _" is not a placeholder for a series of elements creating a series of marks distinct from each other, but represents the mark's distinctive characteristic of including an interactive, dynamic, changing element which itself is perceived by on-line users of Applicant's web-based services as a single distinctive mark.) The "_ _ _" designation is meant only to stand for the series of object images, and is not itself part of the mark. The mark also includes a "check" symbol over the letter "E"..