PROMOTING THE GOODS AND SERVICES OF SCHOOL LINK AND OTHERS BY PLACING ADVERTISEMENTS, PROMOTIONAL DISPLAYS AND INFORMATION ON ON-LINE WEBSITE; PROMOTING THE SALE OF GOODS AND SERVICES OF OTHERS BY AWARDING PURCHASE POINTS FOR STUDENT PERFORMANCE, ACADEMIC EXCELLENCE AND STUDENT ATTENDANCE WHICH CAN BE REDEEMED IN THE GOODS AND SERVICES OF OTHERS; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH USE OF UNIVERSAL STUDENT IDENTIFICATION CARDS AS DISCOUNT CARDS AT PARTICIPATING ESTABLISHMENTS OF OTHERS; COMPUTERIZED ON-LINE ORDERING SERVICES IN THE FIELD OF SCHOOL LUNCHES AND STUDENT EVENT TICKETS

CREDIT AND DEBIT CARD SERVICES PROVIDED BY WAY OF BAR-CODED CARDS FUNCTIONING AS UNIVERSAL STUDENT IDENTIFICATION CARDS

ELECTRONIC MAIL SERVICE PROVIDED THROUGH WEBSITES ON A GLOBAL COMPUTER NETWORK FOR USE BY STUDENTS POSSESSING A BAR-CODED CARD FUNCTIONING AS A UNIVERSAL STUDENT IDENTIFICATION CARD

PROVIDING WEBSITES ON A COMPUTER SERVER FOR A GLOBAL COMPUTER NETWORK FOR STUDENTS IN PRIMARY, SECONDARY AND HIGHER EDUCATIONAL INSTITUTIONS AND THEIR PARENTS AND SCHOOL ADMINISTRATORS TO PROVIDE INFORMATION CONCERNING SCHOOL ACTIVITIES AND SCHEDULES, EDUCATIONAL MATERIALS, AND OTHER ITEMS OF INTEREST, INCLUDING WEATHER, LOCAL NEWS, BUS SCHEDULES AND THE LIKE, AND TO MONITOR INDIVIDUAL STUDENT'S USE OF A SCHOOL ISSUED BAR-CODED CARD FUNCTIONING AS A UNIVERSAL STUDENT IDENTIFICATION CARD AND STUDENT DEBIT AND CREDIT CARD; PROVIDING AN ON-LINE COMPUTER DATABASE WHICH PROVIDES AT THE PRIMARY, SECONDARY AND HIGH SCHOOL LEVELS RESOURCES OF INTEREST TO SCHOOL ADMINSTRATORS, PARTICIPATING STUDENTS AND THEIR PARENTS AVAILABLE ON WEBSITE CREATED FOR EACH PARTICIPATING SCHOOL; PROMOTING STUDENT AWARENESS OF THE NEED FOR ACADEMIC EXCELLENCE AND STUDENT ATTENDANCE THROUGH THE ISSUANCE OF BONUS POINTS REDEEMABLE FOR MERCHANDISE; PROVIDING WEB SITES ON A COMPUTER SERVER FOR A GLOBAL COMPUTER NETWORK WHICH FUNCTIONS AS A DATA RETRIEVAL POINT FOR BOTH THE STUDENT USER OF APPLICANT'S STUDENT IDENTIFICATION CARD AND THE STUDENT'S PARENTS AND SCHOOL ADMINISTRATORS, AND AS A PARENTAL CONTROL SITE AND TO PROVIDE STATISTICAL INFORMATION TO SCHOOL ADMINISTRATORS CONCERNING STUDENT USE OF APPLICANT'S IDENTIFICATION CARD