promoting the sale of the goods and services of others by awarding purchase points for credit card use; licensing of computer software; advertising services, namely promoting the services of banks, florists, greeting card publishers, book publishers and distributors, and credit card companies through direct mail advertising, electronic billboard advertising, advertising in product catalogs, promotional bookmarks, order forms, magazine advertisements, promotional flyers, newsletters and products display headers; mail order catalog services featuring greeting cards, books, prints, bookmarks, calendars, clothing, and gift items