Use in the Promoting, Advertising and Marketing of the services, products, health care benefit plans and retail or wholesale services or establishments of others to the senior and senior caregiver marketplace via any media, including, but not limited to, an on-line communications network, print, radio, television, direct mail, licensing of character, cartoon characters, logos or trademarks, endorsements, presentations, workshops or conferences or the organizing of same, electronic billboards and conducting polls for business or advertising

Social service database, free to public referral service, and consumer educational information relevant to seniors and care givers support related services and issues and seniors or the senior caregiver's consumer decisions