The color black applied to the background of promotional materials with a broken yellow stripe extending substantially down the middle thereof, wherein the yellow stripe is fashioned from a series of textual words or phrases and simulates a roadway dividing line. The broken line around the perimeter of the drawing indicates that the mark is not limited to a rectangular promotional configuration materials. The broken lines around the letters in the drawing indicate that the mark includes any textual words or phrases arranged to simulate the roadway dividing line.